Brand Guidelines

Fordham Backstage brand identity closely follows that of Fordham University. FUBS uses the same colors and fonts, and follow all of their guidelines about the Fordham University seals and logos.

The Fordham University Marketing and Communication guidelines can be found at:

https://www.fordham.edu/info/27248/marketing_and_communications_resources/

Logo Usage

Fordham Backstage Logo should be universally recognizable on all of the FUBS publications. Filters should not be used on the logo to make its color appear different, and should not be used on backgrounds that make it difficult to read and recognize. The logos proportions should always remain the same.

Allowed Usage

Forbidden Usage

Color Scheme

Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo. In the United States, brand identity and logo design naturally grew out of the Modernist movement in the 1950s and greatly drew on the principles of that movement.